- New Ads Featuring Stars Kristen Bell and Joel McHale Remind Drivers that Enterprise Has All of Their Transportation Needs Covered
- Campaign Highlights the Brand’s Range of Transportation Solutions for Wherever Life Takes You
ST. LOUIS — Need to rent a vehicle… buy a vehicle… share a vehicle? If you answered “yes” to any of these questions, a new ad campaign debuting today reminds you that Enterprise has you covered. And, once again, the brand is enlisting the help of actress Kristen Bell and actor and comedian Joel McHale to showcase the range of transportation options Enterprise offers.
The new campaign features both television ads and digital shorts that build on the momentum created by prior spots featuring Bell and McHale. In one of the latest ads, Bell offers viewers a humorous glimpse into the future of transportation and the variety of ways that Enterprise is there to pick her up (including literally, as she accidentally parks her vehicle in a neighborhood swimming pool). In another spot, viewers will see McHale unsuccessfully, though quite charmingly, piloting a muscle car through a gravity-defying stunt. When this stunt lands the car in an auto repair shop, the ad goes on to showcase all of the ways Enterprise has McHale’s transportation needs covered.
“As the needs and habits of drivers continue to evolve, one thing remains a constant – Enterprise has their backs. We will always offer them helpful transportation solutions tailored to their needs, no matter if they’re looking to rent, buy or share a vehicle. Our new ad campaign underscores this point in a playful and witty way, which we believe will continue to resonate with consumers,” said Rob Connors, Vice President of Brand Marketing for Enterprise.
Notably, Bell will also be featured in two television ads that focus on Enterprise Car Sales, and will play up its stellar customer service and its fair, transparent approach to trade-ins. Rental reimbursement insurance, which individuals can rely on for a seamless transportation solution if their everyday vehicle winds up in the repair shop, is also featured in many of the ads.
Other spots in the campaign include a digital short with McHale that will go live before this year’s NCAA March Madness tournament. In the video, McHale humorously consoles the fans of losing teams in an unforgettable way. Enterprise has been an official Corporate Partner of the NCAA for more than 10 years. Another digital short from Bell showcases a new Enterprise in-branch experience currently being rolled out nationally to make the customer experience even more efficient and streamlined.
“It’s an exciting time for us at Enterprise and Kristen and Joel are the perfect partners to remind our customers that, no matter where life takes them, Enterprise is the one place to go for their transportation needs,” said Connors.
For more information about Enterprise, visit www.enterprise.com.
About Enterprise Rent-A-Car
The Enterprise brand – which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise – offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,800 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have – renting, buying or sharing.